Upcoming "Using Email to Grow Your Business" Workshop in Lakeport, CA

Introduction

Email is a proven and effective communication and marketing tool, but many people dont use it to its fullest potential. Is your business using email to achieve its goals?

A 2008 study by the Direct Marketing Association shows a return on investment of $45 for every $1 spent on email marketing. This is over twice the ROI of other forms of Internet marketing, and nearly triple that of offline marketing such as postal mail or telephone. In these tough economic times, we cant afford to waste marketing dollars!

About the Workshop

Eric SchlangePart of the 59 Minutes to a Better Business monthly workshop series, this workshop will be conducted by Eric Schlange, former chairman of the Chambers technology committee. Eric runs three different Internet-centric companies including BitSculptor, a local website development, hosting, and marketing firm. He also consults with customers on a regular basis, helping them market effectively via email.

Topics covered in this short seminar include:

  • Email List Marketing
  • Managing Your Email Workload
  • Composing Effective Emails
  • Avoid Receiving (and Sending!) Spam
  • The Future of Email


Monday, April 13, 2009
6:00 PM -
6:59 PM
At the City Council Chambers, 225 Park St. in Lakeport, CA

Registration

Cost is free to Lakeport Chamber members, or $10 for non-members. Space is limited - make your reservation today! Please RSVP online, by phone at (707) 263-5092, or via email at lakeport@lakeportchamber.com.

More information: Email the Chamber (707) 263-5092

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Website Development and Hosting

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Google, Bing, and Yahoo Local Optimization Services

The Internet continues to grow (with over 260 million websites as of August 2011) as having a website becomes the norm, even for small, local businesses. Additionally, more and more people are realizing the benefits of shopping locally (investment into your local community, reduced carbon footprint, etc).

Search engines like Google realize this, and have invested millions in the past few years to provide higher-quality local search results for location-based searches like restaurant in San Francisco or plumber in Reno, Nevada.

If your business relies on local clientele, it is very important to claim and optimize your local business listing on the major search engines Google, Bing, and Yahoo. Chances are your listing already exists--you just need to claim it and improve it.

Claiming your listing is fairly easily--optimizing it takes a bit more work. Do it yourself by finding your listing then clicking the link that says Claim this Listing, Edit Info, or something to that effect.

Need an expert to claim and optimize your listing? Contact us today. We make it easy, we don't charge an arm and a leg, and the end result will be more customers walking through your front door.

Lakeport English Inn Revamp Goes Live


We recently completed a top to bottom redesign for the popular local bed and breakfast, the Lakeport English Inn. The goal was to allow the owner more control over content and to show off the beauty of the inn and surrounding grounds.

To visit the live site go to www.lakeportenglishinn.com.

Enviro-Safe Refrigerants Site Redesign Goes Live

ScreenshotBitSculptor has launched the redesigned site of Enviro-Safe Refrigerants at www.es-refrigerants.com.

The new design reflects the company's commitment to the environment by using bright colors and eye-catching graphics while not sacrificing usability.

Using Bitsculptor's custom administration tools, Enviro-Safe can easily manage their product line, orders and site resources all in one place.

Functional beauty is the catchphrase here. Visit the site and we think you'll agree.

Alexander's Aesthetics Gets Pretty

Alexander's Aesthetics Screenshot

Late last year we finished development on a website redevelopment project for Alexander's Aesthetics (www.alexanders-aesthetics.com), a SF Bay Area aesthetician supply and education company.

Alexander's has sells of lot of products and they needed us to develop a custom e-commerce solution that allowed for them to easily manage sales and inventory.

The design of the site was driven by existing branding and print materials so there wasn't much wiggle room for giving things an entirely new look but working within the existing constraints we created a site that's a far cry better than the old design while also being more accessible to users.

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